Outbound Telemarketing
There are several factors to consider in setting up your outbound telemarketing program.
First you will need a database to provide to the outbound telemarketing company to call. The database is critical to the success of your telemarketing campaign. Poor or incomplete data will only slow the telemarketing companies progress and result in loss of telemarketing production.
Most outbound telemarketing companies have a relationship with a database company and can assist you in obtaining a database of prospects if you do not already have one.
Database cost usually ranges from .10 to .20 per record. If you are calling
consumers, you are required to have the database scrubbed against any state
and national do not call lists.
This fee is usually built in to the database cost. If you are telemarketing
to businesses or you represent a non-profit or political party, you may not
have to meet this requirement.
Outbound telemarketing companies require several days set-up their telemarketing centers. Lead-time to develop scripting, program dialers, train personnel and test report output data before they engage your campaign.
Most outbound telemarketing companies charge a fee to set-up their telemarketing centers and train their personnel. The amount of this set-up fee depends on the number of personnel and hours involved in preparing for your campaign. Average set-up fees for lead generation and market research range from $500 to $1500. A telemarketing program that requires complex programming, such as a company with multiple products to sell and track will require a greater set-up fee. Sometimes set-up fees are quoted by the number of programming hours the telemarketing center requires to program their equipement for your telemarketing campaign.
Typically outbound telemarketing companies bill on an hourly basis and will have a minimum amount of program hours to begin a campaign. This depends on the size of the outbound telemarketing company you are engaging for your project. Larger outbound telemarketing companies will require a greater set-up and minimum number of hours than the smaller boutique telemarketing centers (50 seats or less).
A few outbound telemarketing companies work on a pay for performance or pay per sale basis, depending on your product or service. Usually you wil pay much more for their services because they are taking all the risks.
During the initial launch of your campaign the outbound telemarketing company will be monitoring several production factors and reporting to you daily on the success of your outbound telemarketing program.
These production factors include:
- Dials per hour
- Completed calls per hour (Yes or No Answer)
- Sales, sales leads or surveys per hour
- Wrong numbers per hour
- No Answer per hour
These factors allow you to track the daily progress of your outbound telemarketing program and make any adjustments to offer or scripting to increase productivity.
Many of the outbound telemarketing companies offer remote monitoring and digital recording for increased quality and back end analysis.
Telemarketing Services Company offers an exclusive 50-hour pilot test for any outbound telemarketing program you may be considering. Contact our consultant's today for your free needs analysis and a telemarketing quote!
Our outbound telemarketing experts will work with you to craft the ideal outbound telemarketing solution to meet your exact needs!
Contact our outbound telemarketing consultants today for a free needs analysis and quote at 330-825-2407!
Exceeding expectations and your complete satisfaction is TSC's only goal!
|
