There are several factors to consider in setting up your outbound telemarketing program.

First you will need a database to provide to the outbound telemarketing company to call. The database is critical to the success of your telemarketing campaign. Poor or incomplete data will only slow the telemarketing companies progress and result in loss of telemarketing production.

Most outbound telemarketing companies have a relationship with a database company and can assist you in obtaining a database of prospects if you do not already have one.

Database cost usually ranges from .10 to .20 per record. If you are calling consumers, you are required
to have the database scrubbed against any stateand national do not call lists. This fee is usually built in to
the database cost. If you are telemarketing to businesses or you represent a non-profit or political party,

you may not have to meet this requirement.

Outbound telemarketing companies require several days set-up their telemarketing centers. Lead-time to develop scripting, program dialers, train personnel and test report output data before they engage your campaign.

Most outbound telemarketing companies charge a fee to set-up their telemarketing centers and train their personnel. The amount of this set-up fee depends on the number of personnel and hours involved in preparing for your campaign. Average set-up fees for lead generation and market research range from $500 to $1500. A telemarketing program that requires complex programming, such as a company with multiple products to sell and track will require a greater set-up fee. Sometimes set-up fees are quoted by the number of programming hours the telemarketing center requires to program their equipment for your telemarketing campaign.

Contact our outbound telemarketing consultants today for a free needs analysis and quote at 330-825-2407.