First you will need to either point your 800# to the inbound telemarketing companies switch or they can open an inbound 800# for you for a small fee. Then the inbound telemarketing company will program their systems so their agents can capture and report all critical information about the incoming call. (Name, Address, City, State, Zip, Phone, Sale, Lead etc.), This information can be collected and output in any format your require.

Next inbound telemarketing agents are trained on how to answer your call, interact with your customers and capture and verify all critical call data (sale, lead, locator, etc.).

Finally an hourly, daily or nightly inbound telemarketing report is generated an electronically sent to you with a spreadsheet of all of your sales, leads, etc. for that work period. Inbound telemarketing companies typically charge by the minute for inbound telemarketing services. Pricing depends on the telemarketing application and complexity of call. Inbound telemarketing companies will charge a monthly minimum if they are required to have personnel available 24 hours a day, seven days a week or during specific peak periods during broadcast of infomercials, commercials and print deadlines.

During the initial launch of your inbound telemarketing campaign the telemarketing company will be monitoring several production factors and reporting to you daily on the success of your inbound telemarketing program.

These production factors include:

• Speed of answer
• Abandoned calls
• Average speed of answer
• Average talk time
• Calls for information only
• Conversion ratios (#calls / #sales)

These factors allow you to track the daily progress of your inbound telemarketing program and make any adjustments to your offer or scripting to increase response rates and agent productivity

Many inbound telemarketing companies offer remote monitoring, digital recording and third party verification for increased quality your inbound telemarketing program.